Introduction: For early-stage founders, building a sales pipeline is often the toughest challenge. With limited resources, tight deadlines, and competing priorities, many startups struggle to find a repeatable sales process.

In this guide, we outline a 30-day plan to help founders create and scale a predictable sales pipeline.

Week 1: Define Your Ideal Customer Profile (ICP)

• Identify target industries, company sizes, and decision-makers.

• Focus on pain points and challenges your product solves.

• Use tools like Niyora to analyze LinkedIn and job postings data for insights.

💡 Pro Tip: Prioritize accounts where you have warm intros or mutual connections.

Week 2: Build Target Lists and Messaging

• Use LinkedIn Sales Navigator and job postings to compile a list of high-potential accounts.

• Create personalized email sequences and cold call scripts.

• Test messaging to see what resonates best.

💡 Pro Tip: Use Niyora to analyze engagement data and refine messaging.

Week 3: Execute Outreach and Book Meetings

• Launch email campaigns and follow up with calls.

• Track responses and book discovery calls.

• Focus on building relationships rather than pushing for quick sales.

💡 Pro Tip: Use multi-channel outreach—email, phone, and LinkedIn—to maximize engagement.

Week 4: Qualify Leads and Close Deals

• Focus on follow-ups and deal progression.

• Use Niyora to manage touchpoints and optimize follow-ups.

• Create urgency by highlighting timelines and ROI.

💡 Pro Tip: Review progress weekly and adjust messaging and targeting based on results.

Why Niyora is Your Secret Weapon

Building a sales pipeline requires consistency, insights, and automation—this is where Niyora shines.

• Automate prospect research.

• Track engagement across channels.

• Personalize outreach at scale.

With Niyora, founders can build pipelines faster, focus on high-value prospects, and spend less time on manual tasks.

Conclusion: A 30-day pipeline-building plan doesn’t have to feel overwhelming. By breaking it into actionable weekly goals and leveraging AI tools like Niyora, founders can build predictable sales pipelines that fuel growth.

Ready to accelerate your sales? Try Niyora today.