What separates top-performing Account Executives (AEs) from the rest?

What separates top-performing Account Executives (AEs) from the rest?

Cold call

Dec 27, 2024

Yellow Flower

Here are 10 proven strategies top AEs use to close $500K+ deals every year.


1. Preparation is Everything

Top AEs research prospects thoroughly. They understand pain points, goals, and industry challenges before the first call.

💡 Pro Tip: Use Niyora to automate research, saving hours and giving you data-driven insights.

2. Winning on Discovery

Great AEs are curious. They focus on uncovering challenges and quantifying pain points.

💡 Pro Tip: Ask open-ended questions like, “Tell me more about that” to dive deeper into their needs.

3. Staying Audible Ready

Plans often change mid-conversation. Top AEs adapt without losing focus on value.

4. Controlling the Process

Teach prospects how to buy. Guide them step-by-step, schedule follow-ups, and avoid losing momentum.

5. Prioritize Aggression Over Patience

Top AEs follow up immediately and keep conversations moving forward.

6. Always Give to Get

Every request comes with a trade-off—meetings with decision-makers, clear timelines, or next steps.

7. Never Stop Prospecting

Successful AEs source new leads constantly, controlling their own pipeline.

8. Avoid Rabbit Holes

Time is their most valuable asset. They focus only on qualified leads.

9. Nurture Relationships

Top AEs stay top-of-mind with regular touchpoints.

10. Use the Phone First

Instead of long emails, they call prospects directly to build rapport faster.


Conclusion: These strategies aren’t complicated—they’re habits. By using tools like Niyora to handle research and follow-ups, you can focus on what matters most: closing deals.

Ready to join the top 1%? Try Niyora today.